This is the counted cross stitch kit of the pictured design from the Deco range of kits from DMC.  Entitled 'Violet Sampler' this kit has a design size of approximately 16 x 12" (40 x 30cm) at 28 count and is DMC code number BK038.  The kit contains:

DMC 6 stranded thread

28 count linen fabric

Full instructions

Chart

Needle