This is the counted cross stitch kit of the pictured design from the Junior Heritage range by Heritage Crafts.  This range of designs are made specifically for youngsters who have never stitched before in mind.  It has a design size of approximately 2.5 x 1.75" (9 x 4.5cm) at 11 count.  The kit contains:

11 count aida fabric

Stranded cotton

Needle (this is metal so some supervision may be needed if this is being bought for younger children)

Instructions

Chart