This is the embroidery card kit of the pictured design entitled 'Princess' from the Card It! range of kits by Coats Crafts.  The card size is approximately 4.75 x 3.5" (12 x 9cm) and the kit contains:

Blank card and envelope

Evenweave fabric

6 stranded cotton thread

Beads

Sequins

Chart

Instructions

Needle