This is the counted cross stitch kit of the pictured design from the Magic Roundabout range of kits from DMC.  Entitled 'Picnic' this kit has a design size of approximately 8 x 12 (20 x 30cm) at 14 count and is DMC code number BL141/52.  The kit contains:

DMC 6 stranded thread

14 count aida fabric

Full instructions

Chart

Needle