This is the tapestry kit of the pictured design from the DMC - the kit number is K4297.  There are three designs and the design size of each one is approximately 4 x 4" (10 x 10cm) and is worked on 10 count Mono canvas.  The kit contains:

10 count Mono Canvas

Needle

DMC Tapestry Wool 

Thread Organiser

Easy-to-follow instructions