This is the counted cross stitch kit of the pictured design "George & The Dragon", from the Maia range of kits from Anchor.  It has a design size of 14" x 14" (35cm x 35cm) at 18 count.  The code number for this kit is 5678000-01021.  The kit contains:

18 count aida fabric

Pre-sorted 6 stranded cotton thread

Thread organiser

Needle

Chart

Full instructions