This is the counted cross stitch kit of the pictured design from the Hummel range of designs from Needle Treasures (code number 02662) entitled "Follow The Leader".  The design size is approximately 9 x 12" (23  x 30cm) at 14 count.  The kit contains:

14 count cotton aida cross stitch fabric

Pre-sorted 6 stranded cotton floss

needle

chart

instructions