This is the counted cross stitch kit of the pictured design from the Care Bears range of kits from DMC.  Entitled 'Share Some Fun!' this kit has a design size of approximately 10 x 8" (25.5 x 20cm) at 16 count and is DMC code number K5398.  The kit contains:

DMC 6 stranded thread

16 count aida fabric

Full instructions

Chart

Needle